Presentations

What Is This Document For?

Genre as social action, put to work on workplace writing. A revision workshop for résumés and cover letters, read the way a hiring reader reads them, then a report's skeleton borrowed from a one-page government summary, meeting minutes someone can act on, and an interview request that's easy to say yes to.

Added

Process: Directed drafting1 round of revision

When
Professional writing · the job documents workshop and the report launch
Length
One long class, or two shorter ones
Slides
17, each with its notes below it

Or press P. Arrow keys or a clicker move between slides, F goes full screen, and Esc comes back here.

Professional writing · a workshop and a launch

What Is This Document For?

Genre as social action, at work

This is one long evening in a professional writing course: a revision workshop on résumés and cover letters, the launch of a problem-solution report, a team’s first meeting minutes, and a request for an interview. One idea holds it together. Carolyn Miller argued in 1984 that a genre is defined by what people use it to get done, so the question to put to any document at work is what it’s supposed to make happen. Each half also runs alone as a shorter class: the first nine slides are the workshop, and the rest are the launch. One of the nine, the ten-minute cover letter, is for rooms outside a course, where nobody arrives with a draft.

Before any definitions, write one sentence: what is a genre for?

Two of us will read ours aloud.

Start here if the class has read Miller, and say out loud that the article is hard. It’s rhetorical theory from 1984, written for other scholars, and the excerpt I assign skips the densest middle on purpose (it’s pages 151, 155, and 163 to 165). One sentence each gets everyone’s guess on the table before hers. If the class hasn’t read Miller, the question still works: most answers will be about categories and formats, which is the view the next slide turns over.

A genre is what it gets done

“a rhetorically sound definition of genre must be centered not on the substance or the form of discourse but on the action it is used to accomplish” (Miller, 1984, p. 151).

Not its format, and not its topic. What people use it to do, in a situation that keeps coming back.

Miller’s definition moves genre from the page to the situation. A situation keeps recurring: someone has to choose among strangers, or a team has to remember what it decided. People answer it in a way that becomes typical, and that typical answer is the genre. The format is what’s left behind by the action, which is why copying a template can still produce a document that doesn’t work.

She means the documents on your desk

“To consider as potential genres such homely discourse as the letter of recommendation, the user manual, the progress report, the ransom note, the lecture, and the white paper … is not to trivialize the study of genres; it is to take seriously the rhetoric in which we are immersed and the situations in which we find ourselves” (Miller, 1984, p. 155).

Ask of any of them: what situation keeps coming back, and what does this document do about it?

Her examples are workplace documents on purpose, sitting in the same list as the eulogy and the sermon. Ask the room for a document they’ve had to write whose purpose nobody could explain. Somebody always has one, and it’s usually a form that outlived the situation it answered. The payoff comes on her last page: what we learn with a genre is “what ends we may have” (p. 165). Learn the cover letter and you learn that you’re allowed to recommend yourself to a stranger.

A cover letter isn’t a format. It’s the move you make when a stranger with a stack of applications has to decide who to call.

A private intention
You want the job.

A public need
They need the role filled, by someone they can trust with it.

The genre
Joins the two. A letter that voices only the first half reads like a wish list.

This is the hinge for the workshop. Miller’s fifth claim is that a genre is “a rhetorical means for mediating private intentions and social exigence; it motivates by connecting the private with the public, the singular with the recurrent” (p. 163). The candidate’s intention is private and singular: this job, for me. The employer’s need is public and recurrent: a role to fill, again, from a stack. A draft that only says what the writer wants hasn’t done the genre’s work yet. If you’ve hired anyone, this is the place to say what you looked for.

If the room came without drafts

A ten-minute cover letter

  1. Pick a real job: an ad you’d answer, or the job you have now.
  2. Write three short paragraphs without stopping: why this job, one thing that proves you can do it, and what you want next.
  3. Trade with a neighbor. Write each other two lines: what you’d call this person about, and what you still need to know.

Done early?Add the top of a résumé: your name, the title you’re after, and your three strongest lines.

Untimed: take the time you need.

I skip this slide in class, where students arrive with a draft of their job documents and a classmate’s written response to it. It’s here for everyone else: a workshop at an organization, a faculty session, or a class that hasn’t drafted yet. Ten minutes gets a rough cover letter on the page, and the trade at the end gives each writer a reader’s response, so the next three slides work the same way for this room as for mine. A rough draft is better for this than a polished one. There’s more to see when it’s read for ten seconds, and less reluctance to cut.

Try it · in pairs

The ten-second read

  1. Paste the top of your cover letter or résumé.
  2. Trade seats, or hand over your phone.
  3. Your partner reads for ten seconds, then answers from memory.
  4. Whatever they couldn’t answer goes on your revision plan.
  1. What is this person asking for?
  2. What can they do, and where was the proof?
  3. What would you do next: call, keep reading, or move on?

Stays in this tab.

Ten seconds is this talk’s stand-in for a first skim, not a measured figure: the point is that the first read is short, and it decides whether there’s a second. The page shows what was pasted for ten seconds and then turns it face down, so the partner has to answer from what stuck. Nothing pasted leaves the browser tab. Writers are usually surprised by what a reader can’t say back, and the gaps tend to be the same two: what job this is for, and where the proof was. Put one pair’s draft through it on the projector first, with the writer’s permission.

Workshop · your résumé and cover letter

Read, plan, revise

Have two things openYour own draft, the résumé and cover letter, and the response a classmate wrote you about it.

  1. Read your classmate’s response to your draft.
  2. Write a three-line plan for revising your own draft: one thing you’ll keep, one you’ll change, one you’ll cut.
  3. We read one person’s draft together, as its hiring reader.
  4. Then take your draft and your plan to the revision bench.

Untimed: take the time you need.

Two documents are open on every screen: the writer’s own job documents (the résumé and the cover letter they drafted) and the response a classmate wrote about that draft. The plan is a plan for the writer’s own draft. The response is what it’s built from, along with whatever the ten-second read turned up. In my course every major project gets a written peer response before the workshop, so the first five minutes are for reading it, and the next five for the plan. Three lines keeps the plan honest: one thing to keep, one to change, one to cut. Then one person’s draft goes on the screen, chosen ahead of time with the writer’s OK, and the class reads it as the person hiring: where does it say only what the writer wants, and where does it answer what the reader needs? Those are the cover letter slide’s private intention and public need, turned into something to look for. In a room that used the ten-minute cover letter, the draft is that letter and the response is the neighbor’s two lines.

Workshop · the revision bench

Four ways through a job document

Reverse outline
Beside each paragraph or section: what it says, and what it does for the hiring reader.

Cut and move
Lead with your strongest evidence. Cut any line every applicant could write.

Say more
Find a claim with nothing under it (“strong communicator”). Like what? How do you know?

Read it aloud
Where you stumble, a reader skims. Fix those sentences, then proofread.

Open the revision bench →

The revision bench takes one writer’s draft through the four stations of “Revision: Seeing It Again”, and this slide reads each station for a job document. Have everyone paste the cover letter, a box to a paragraph. A résumé works too if each section goes in as its own paragraph. In “Say more,” the reader’s questions are the hiring reader’s: a claim like “detail-oriented” with nothing under it is the thin paragraph. Plan on 25 to 30 minutes at the bench. It ends with a picture of what changed, which makes a good exit ticket, and nothing pasted leaves the tab.

A document that works makes something happen. Somebody calls.

Now the same question for a bigger document: what is a report supposed to make happen?

This is the turn from the workshop to the launch, and a good place for the break. The job documents were one writer answering one reader. The report is a writer answering someone who has the power to act on a problem, and the same test applies to it: after reading, what can that person do?

One page, for a reader who may stop there

FEDERAL WORKFORCEOPM Needs to TakeAdditional Actions toImprove the Federal EarlyCareer Talent PipelineGAO Highlights · March 2025
A drawing, not the real documentGAO-25-106658 at gao.gov →
  • The title is the conclusion: someone “Needs to Take Additional Actions.”
  • Why GAO Did This Study
  • What GAO Found
  • What GAO Recommends

The Government Accountability Office puts a one-page “Highlights” in front of every report, and it’s the best short model I know for stating a problem, findings, and recommendations. This one is about the federal government’s internship and recent-graduate programs, so it asks at the national level what my class asks about its own school: how do students get into entry-level jobs? Look at the layout before the words. A reader who stops after the title still knows the ask. A bar chart shows hires falling (the page says by 64 percent since fiscal year 2013) before anyone reads a sentence. Ask what the recurring situation behind a GAO report is, and who keeps asking for one. The page answers under its own name: it’s “a report to congressional requesters,” and GAO “was asked to review federal internship programs.” Any Highlights page near your course’s subject will do; they’re all built this way, and as work of the federal government they’re free to copy and project.

Borrow the skeleton

Why we did this study
The problem: who asked, who it hurts, and why now.

What we found
Findings: what your interview and your sources show.

What we recommend
Recommendations: who should do what.

Someone with the power to act asked a question. Build the report for that reader.

Those three headings are the skeleton of the problem-solution report the class writes over the next few weeks, on evidence from a live interview and at least three outside sources. GAO’s three recommendations on this page are close to what a class could ask of its own institution: find out what’s driving the numbers, ask the people in the program, and share what works. The agency agreed to all three, which is worth pointing out: recommendations a reader can say yes to are specific about who does what. A fuller outline (problem, criteria, alternatives, recommendation) can wait for the next class.

First, the proposal

A proposal argues that a problem is real, worth solving, and solvable by you, with your evidence, in the time you have.

Too vague to be wrong
“Career services could be better.”

Specific enough to check
“Students in our program hear about paid internships after the deadlines have passed.”

Start with one sentence: who the problem hurts, and what’s missing. Both examples were made up for this slide.

The proposal comes before the report and is short (in my course, at least a thousand words). Everything in it grows from one sentence, so that sentence gets written in class, in the guided work time after the break, before anything else. Walk around and push the vague ones toward a specific reader and a specific gap. A sentence specific enough to be checked is one an interview can confirm or complicate, which is what makes it researchable.

Before we pick a format for our minutes: who reads them, and what should they be able to do afterward?

In my course the class works all term as one committee on a single question, and this is its first meeting, so the class decides what its minutes should look like. Any team project will do. Hold off the format question with Miller’s cautionary tale. She studied the first five years of environmental impact statements: documents with strong similarities in form and substance, answering “a recurring rhetorical situation that was, in fact, defined by law” (p. 164). They still weren’t a genre, she concluded, because the scientific, legal, and administrative pieces never came together into one action. A required format and a required occasion weren’t enough. So before a team picks headings, it agrees on what the minutes are for.

Minutes someone can act on

  1. What was decided.
  2. Why.
  3. Who it affects.
  4. What happens next: who does it, and by when.

Leave names and personal details out of the minutes, and out of anything you paste into an AI tool. Then we write the first set together.

Offer these four only if the class stalls; a format they argue their way to is one they’ll keep. Whatever they choose, test it against someone who missed the meeting: could that person act on these minutes tomorrow? Then write the first set together on the projector, and have a recorder post them where the whole class can find them. The ground rule matters most when the project is about real people nearby, as mine is. Minutes travel, and so does anything given to an AI tool.

The interview request

The subject line and the first sentence carry the whole ask.

  1. Who you are, in a clause.
  2. What you’re asking for, and how long it will take.
  3. Two or three times you could talk.
  4. Why them: what they know that a website doesn’t.

A made-up subject line: “Student request: 20 minutes on how you hire for entry-level roles.” Send it this week. A live conversation takes scheduling.

The report is built on a live interview, so the request is a real document with a real reader, and it’s the same genre as the routine request the course opened with: easy to say yes to in two lines. Students name the person first, then draft. Put two on the projector if there’s time and ask the ten-second question of each: what is this person asking for, and what would you do next? The clock is the hard part. The interview has to happen before the report draft can, so the request goes out this week, not the night it’s due.

Before we meet again

  • Revise your job documents from your plan.
  • Draft the proposal, starting from your one sentence.
  • Send the interview request for real, and post a copy.
  • Write a response to a classmate’s proposal.
  • Read Bizup on BEAM: what writers do with their sources.

In an eight-week course this is the third meeting: the revision and the proposal draft come due at the end of the week, and the peer response early in the next. The page in the corner went through the whole evening too. It was pulled from the stack, read for ten seconds, revised, and somebody called. That’s the test for everything written from here on.

Readings

  • Carolyn R. Miller, "Genre as Social Action," Quarterly Journal of Speech, 70(2), 151–167 (1984): pp. 151, 155, and 163–165
  • U.S. Government Accountability Office, Federal Workforce: OPM Needs to Take Additional Actions to Improve the Federal Early Career Talent Pipeline, GAO-25-106658 (March 2025): the one-page Highlights
  • For the next class: Joseph Bizup, "BEAM: A Rhetorical Vocabulary for Teaching Research-Based Writing," Rhetoric Review, 27(1), 72–86 (2008)

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